Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy to help Compositive reach its goals using content marketing, social media, SEO, email marketing, and digital advertising.
$10K in Free Google Ads
When we executed the marketing strategy, we applied for Google for Nonprofits so Compositive would be eligible for $10,000/month in free advertising through Google Ad Grants. After being accepted, we managed the paid search and display campaigns. Google enforces strict regulations in order for nonprofits to continue to receive the ad grants, and we maintained the account with weekly analysis and optimization ensuring ad relevance and good quality scores.
Social Media to Reach & Educate
We created social media pages for Compositive and managed both the organic and paid strategy. This included sharing our educational articles, inspirational quotes and new research on early childhood education. Social media accounted for the majority of website traffic once the strategy was executed.
Email to Keep Audience Engaged
We designed and created an enewsletter to share news and new articles with Compositive’s email list. As we grew the email list, we created a subscriber base that regularly engaged with Compositive’s content. with an average open rate of 32% with an average click rate of 8%.
The Results
We grew website traffic, email subscribers, and social media engagement, seeing results including:
- 450% increase in web traffic over six months
- 387% increase in organic search traffic over six months
- 32% email open rate and 8% click through rate
The Audience
We carefully tracked who we were reaching to ensure they fit within Compositive’s target audience. Results included:
- Majority were parents
- People who are 6.7X more likely than the general population to be interested in Children & Education
- People who are 8.5X more likely than the general population to be interested in Early Childhood Education
